Your

motherhood

companion

A woman holding a baby in a kitchen, in black and white, with various kitchen items on the counter and a hanging light fixture above.

Skip the scroll. Mae’s got you.

It all begins with a question — and usually a late-night scroll. Mae’s here to change that, with clear, trustworthy answers made for the postpartum stage (and the mums living it). No endless scrolling, no “expert” contradictions — just straight answers that make sense when nothing else seems to.

Spare a few minutes? Take our research survey to help build the friend every mum wishes she’d texted first.

Start

Be the first to meet Mae.

Motherhood is messy. Finding answers shouldn’t be. Mae’s here to make postpartum care clearer and calmer. Join the waitlist to meet her first.

A woman holding a sleeping baby wrapped in a beige blanket with a city skyline in the background.

* Meet the Founder

Gemma is the founder of Mae — an idea born in Melbourne, raised in the Tropics.

After countless 3am searches and “expert” contradictions, she had one question: why isn’t there a simpler, smarter way to find postpartum answers that actually make sense?

As a mother and product strategist, she’s now on a mission to simplify postpartum care — because mums deserve better than a search bar.

Mae is proudly supported by the Smart Precinct NQ Accelerating Female Founders Program.

See you soon

See you soon