Your
motherhood
companion
Skip the scroll. Mae’s got you.
It all begins with a question — and usually a late-night scroll. Mae’s here to change that, with clear, trustworthy answers made for the postpartum stage (and the mums living it). No endless scrolling, no “expert” contradictions — just straight answers that make sense when nothing else seems to.
Be the first to meet Mae.
Motherhood is messy. Finding answers shouldn’t be. Mae’s here to make postpartum care clearer and calmer. Join the waitlist to meet her first.
Spare a few minutes? Take our research survey to help build the friend every mum wishes she’d texted first.
Meet the Founder
Gemma is the founder of Mae — a postpartum companion born in Melbourne and raised in the Tropics.
Having a baby during the isolation of the pandemic and later moving interstate showed her how messy postpartum support is. After endless 3am searches and clashing “expert” advice, one thought became impossible to ignore: mums deserve a simpler, smarter way to get trusted answers.
As a mother and product strategist, she’s now on a mission to simplify postpartum care — because mums deserve better than a search bar.
Mae is proudly supported by the Smart Precinct NQ Accelerating Female Founders Program.